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Privacy policy

Privacy Policy

Last updated: August 23, 2025

ALAM BOSCH operates this store and website, including all related information, content, features, tools, products and services, in order to provide you, the customer, with a curated shopping experience (the "Services"). ALAM BOSCH is powered by Shopify, which enables us to provide the Services to you.

This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described here.

Personal Information We Collect or Process

When we use the term "personal information," we are referring to information that identifies or can reasonably be linked to you or another person. Personal information does not include information that is collected anonymously or that has been de-identified, so that it cannot identify or be reasonably linked to you.

We may collect or process the following categories of personal information, depending on how you interact with the Services, where you live, and as permitted or required by applicable law:

  • Contact details: name, billing address, shipping address, phone number, email address.
  • Financial information: credit card, debit card, payment method, financial account details, transaction details, payment confirmation.
  • Account information: username, password, security questions, preferences and settings.
  • Transaction information: items viewed, added to cart, wishlist, purchased, returned, exchanged, or cancelled, and past transactions.
  • Communications with us: any information you include when contacting us, e.g., customer support inquiries.
  • Device information: browser type, device type, operating system, IP address, and unique device identifiers.
  • Usage information: interactions with the Services, including browsing behaviour and time spent on the site.
  • Cookie and tracking information: information collected through cookies, pixels, and similar technologies, such as browsing preferences, ad interactions, and referral sources.

Sources of Personal Information

We may collect personal information from the following sources:

  • Directly from you: when you create an account, place an order, or communicate with us.
  • Automatically through the Services: via your device, cookies, and similar technologies.
  • From our service providers: who assist us in providing the Services.
  • From partners or other third parties: such as payment processors, logistics providers, or marketing partners.

How We Use Your Personal Information

We use personal information for the following purposes, based on the legal grounds provided under Swiss law (nFADP) and, where applicable, the GDPR:

  • Provide, tailor, and improve the Services (Contract / Legitimate Interest)
    To process payments, fulfil orders, deliver products, manage accounts, process returns, and improve our website experience.
  • Marketing and advertising (Consent / Legitimate Interest)
    To send marketing emails, display online ads, and recommend products based on your activity. You may opt-out at any time.
  • Security and fraud prevention (Legal Obligation / Legitimate Interest)
    To verify accounts, prevent fraud, detect misuse, and secure transactions.
  • Communicating with you (Contract / Legitimate Interest)
    To provide customer support, respond to inquiries, and maintain our business relationship.
  • Legal compliance (Legal Obligation)
    To comply with applicable laws, tax and accounting obligations, and respond to lawful requests.
  • Automated decisions and profiling
    We do not make decisions that have legal or similarly significant effects on you solely by automated means. If this changes, we will inform you and provide the safeguards required by law.

How We Disclose Personal Information

We may share your personal information in the following circumstances:

  • With Shopify and service providers: for hosting, payment processing, order fulfilment, IT services, analytics, and shipping.
  • With marketing partners: to deliver targeted advertising and promotional services (where permitted by law and subject to your opt-out rights).
  • With affiliates or group companies: where applicable.
  • With authorities or in legal matters: if required to comply with law, enforce terms, or protect rights.
  • In a business transaction: such as a merger, acquisition, or sale of assets.

Relationship with Shopify

Our Services are hosted by Shopify. Shopify collects and processes certain personal information to provide and improve the Services. Shopify may also use aggregated or cross-merchant data for its own purposes.

For details on Shopify’s data practices, please consult the Shopify Privacy Policy or exercise your rights directly at the Shopify Privacy Portal.

Third-Party Websites and Links

Our Services may include links to websites operated by third parties. We are not responsible for the privacy or security practices of such third-party sites. Please review their privacy policies before providing any personal information.

Children’s Data

Our Services are not directed to children under the age of 16 (or the minimum digital consent age in your country, which may be lower but never below 13). We do not knowingly collect personal information from such children. If you believe your child has provided us with their data, please contact us, and we will delete it.

Cookies and Tracking Technologies

We use cookies, pixels, and similar tracking technologies to operate and improve our Services. These may be set by us (first-party cookies) or by third parties (such as Shopify, analytics providers, or advertising partners).

  • Types of cookies we use:
    • Essential cookies: required for the website to function, such as shopping cart and checkout.
    • Performance cookies: collect anonymous data about site usage to help us improve.
    • Functional cookies: remember your preferences and settings.
    • Advertising cookies: track browsing activity to show you relevant ads.
  • Your choices:
    You can manage or disable cookies through your browser settings. For non-essential cookies, we request your consent via a cookie banner when you first visit our site. You may withdraw your consent at any time.

Please note that disabling certain cookies may affect the functionality of the Services.

Security and Retention of Your Information

We use appropriate technical and organizational measures to protect your personal information. However, no method of transmission or storage is 100% secure.

We retain your personal information only as long as necessary:

  • to fulfil the purposes described above,
  • to comply with legal and tax obligations (typically up to 10 years in Switzerland),
  • for marketing data, until you withdraw your consent or object to processing,
  • for customer account information, until you delete your account or it becomes inactive for a defined period (e.g., 5 years),
  • to resolve disputes or enforce agreements.

Your Rights

Depending on your place of residence, you may have the following rights under applicable data protection law:

  • Right of access: obtain a copy of your personal information.
  • Right of rectification: correct inaccurate or incomplete data.
  • Right of erasure: request deletion of your personal information.
  • Right of portability: request transfer of your data to another provider.
  • Right to object or restrict processing: in certain cases, you may object to processing for marketing or profiling purposes.
  • Right to withdraw consent: if processing is based on your consent, you may withdraw it at any time.
  • Right to be informed of automated decisions: you have the right to know if automated decision-making affects you, and to request human review when applicable.

To exercise these rights, please contact us (see below). We may need to verify your identity before processing your request.

Complaints

If you believe we have processed your data unlawfully, please contact us first so we can resolve the issue. You may also lodge a complaint with your local Data Protection Authority.

International Data Transfers

We may transfer your personal information outside Switzerland and the European Economic Area (EEA). Where such transfers occur, we rely on safeguards such as:

  • The Swiss Federal Council’s adequacy decisions,
  • The European Commission’s Standard Contractual Clauses (SCCs), or
  • Equivalent legal mechanisms.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in law, services, or business practices. Any changes will be published on this page with an updated “Last updated” date.

Contact

If you have questions about our privacy practices or wish to exercise your rights, you can contact us at:

ALAM BOSCH
Rue des Finettes 16
1920 Martigny
Switzerland

📧 Email: info@alambosch.com

For the purposes of Swiss and European data protection laws, ALAM BOSCH is the data controller of your personal information.